曾瑞:结缘大海带来不凡的人生

<span style="FONT-SIZE: 10pt; FONT-FAMILY: 黑体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">人物档案：<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: 黑体; mso-fareast-font-family: 黑体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> <span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: 黑体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> <v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"><v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"></v:f><v:f eqn="sum @0 1 0"></v:f><v:f eqn="sum 0 0 @1"></v:f><v:f eqn="prod @2 1 2"></v:f><v:f eqn="prod @3 21600 pixelWidth"></v:f><v:f eqn="prod @3 21600 pixelHeight"></v:f><v:f eqn="sum @0 0 1"></v:f><v:f eqn="prod @6 1 2"></v:f><v:f eqn="prod @7 21600 pixelWidth"></v:f><v:f eqn="sum @8 21600 0"></v:f><v:f eqn="prod @7 21600 pixelHeight"></v:f><v:f eqn="sum @10 21600 0"></v:f></v:formulas><v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"></v:path><o:lock v:ext="edit" aspectratio="t"></o:lock></v:shapetype><v:shape id="_x0000_s1026" style="MARGIN-TOP: 0px; Z-INDEX: 1; LEFT: 0px; MARGIN-LEFT: 78.5pt; WIDTH: 118.5pt; POSITION: absolute; HEIGHT: 118.5pt; TEXT-ALIGN: left; mso-wrap-distance-left: 0; mso-wrap-distance-right: 0; mso-position-horizontal: right; mso-position-vertical-relative: line; mso-wrap-distance-top: 0; mso-wrap-distance-bottom: 0; mso-position-horizontal-relative: text" type="#_x0000_t75" alt="按此在新窗口打开图片" o:allowoverlap="f"><w:wrap type="square"></w:wrap></v:shape><span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: 黑体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 黑体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　中国国际权威专家协会海产品领域研究委员会副主席...... 
　　<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">走近曾瑞，首先就会为上面这一长串的荣誉和奖牌晕眩，而这些头衔就像他个人的成功故事一样，在他这里一直默默地与外界保持着某种神秘感。这个曾在<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">2007<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">年<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">6<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">月北京钓鱼台国宾馆举办的“<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">2007<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">中国民营企业财富论坛”上，与柳传志一起被评为“<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">2007<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">中国民营企业领军人物”的人物有着怎样的传奇经历和故事呢？ 
 
<span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: #807b78; FONT-FAMILY: Calibri; mso-bidi-font-family: Tahoma; mso-ascii-font-family: 黑体; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 黑体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 黑体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: #807b78; FONT-FAMILY: Calibri; mso-bidi-font-family: Tahoma; mso-ascii-font-family: 黑体; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 黑体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 黑体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><span lang="EN-US" style="FONT-SIZE: 10.5pt; COLOR: #807b78; FONT-FAMILY: Calibri; mso-bidi-font-family: Tahoma; mso-ascii-font-family: 黑体; mso-bidi-font-size: 11.0pt; mso-fareast-font-family: 黑体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 
 
　因为出生在沿海城市的缘故，和许多在海边长大的人一样，曾瑞从懂事起就希望有朝一日依靠大海干出一番事业。从学校毕业后，怀揣着梦想的他一边在市场做临时工，一边寻找机会。他在北海附近考察时，发现市场上的鲜鱿鱼只有三块多一斤，然而干鱿鱼却可以卖四十到五十块。他脑瓜一转，想到哪里找这么好赚的生意，买些鲜鱿鱼回去晾干不是稳挣钱吗？他为自己的发现欣喜不已之时，马上就付诸了行动，用自己打工攒的所有积蓄，买了几百斤鱿鱼回去晾，后来拿到市场上一卖，果然挣了一两千块，这在上世纪七十年代末可不是一笔小数目。 
　　年纪轻轻的曾瑞就这样轻轻松松地掘到了他人生的第一桶金。 
　　而他的第一次创业则要从一辆摩托车说起了。找到发财之路的曾瑞一门心思做起了鱿鱼的生意，到1980年他的生意快供不应求时，他买了辆摩托车，这样既节省了时间又扩大了收购量，他的生意规模不断扩大。为了节省时间，他想出了更绝妙的法子，因为渔民出海一次要一周甚至二十天才能回来，他们边捕鱿鱼边加工，在船里加工，加工之后晒干，等回到岸边时鱿鱼都成干品了，那个时候是几块钱一斤的鱿鱼，很便宜。所以，有了摩托车的曾瑞决定直接收购干鱿鱼，再拿去卖，这样做起来不仅方便，还可以挣到更多的钱。<a target="_blank" href="http://www.sogou.com/sogoupedia?query=%BA%F3%C0%B4">后来</a>，他又做起了虾米、海参、猴头、燕窝、鱼翅、干贝、虫草等海产品。时间一长，曾瑞就在当地的水产市场逐渐有了名声。由于他做生意大方、守信，所以很多渔民有了产品就直接打电话给他。有了固定的供应商，他的海产生意就越做越大，越做越红火。而他也跨入了当时时髦的“万元户”行列。从不打退堂鼓 
　　
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市场推广不走寻常路 
　　<v:shapetype id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t" path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f"> <v:stroke joinstyle="miter"></v:stroke><v:formulas><v:f eqn="if lineDrawn pixelLineWidth 0"></v:f><v:f eqn="sum @0 1 0"></v:f><v:f eqn="sum 0 0 @1"></v:f><v:f eqn="prod @2 1 2"></v:f><v:f eqn="prod @3 21600 pixelWidth"></v:f><v:f eqn="prod @3 21600 pixelHeight"></v:f><v:f eqn="sum @0 0 1"></v:f><v:f eqn="prod @6 1 2"></v:f><v:f eqn="prod @7 21600 pixelWidth"></v:f><v:f eqn="sum @8 21600 0"></v:f><v:f eqn="prod @7 21600 pixelHeight"></v:f><v:f eqn="sum @10 21600 0"></v:f></v:formulas><v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"></v:path><o:lock v:ext="edit" aspectratio="t"></o:lock></v:shapetype><v:shape id="_x0000_s1026" style="MARGIN-TOP: 0px; Z-INDEX: 1; MARGIN-LEFT: 0px; WIDTH: 163.5pt; POSITION: absolute; HEIGHT: 163.5pt; mso-wrap-distance-left: 0; mso-wrap-distance-right: 0; mso-position-horizontal: left; mso-position-vertical-relative: line; mso-wrap-distance-top: 0; mso-wrap-distance-bottom: 0; mso-position-horizontal-relative: text" type="#_x0000_t75" alt="按此在新窗口打开图片" o:allowoverlap="f"><w:wrap type="square"></w:wrap></v:shape>1981年，一干而不发收拾的曾瑞注册了自己的公司，因为他要把自己的产品销售到全国各地乃至国外。没学过营销的他硬是靠经验和悟性找准了自己产品的主要客户群：高档酒楼。此举减少了走中间商的差价增加了利润，相当明智。而这背后还有一段曲折的摸索之路的。 
　
<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 黑体; mso-hansi-font-family: Calibri; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">质量是他的定心丸<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Calibri; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 
<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Calibri; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Calibri; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　香港回归<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Calibri; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">10<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Calibri; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Calibri; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">周年庆典，曾瑞的公司幸运地拿到了水产品的指定供应商，<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Calibri; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">2007<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Calibri; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Calibri; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">年又被推荐为北京<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Calibri; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"><a target="_blank" href="http://www.sogou.com/sogoupedia?query=%C8%CB%C3%F1%B4%F3%BB%E1%CC%C3">人民大会堂</a><span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Calibri; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Calibri; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">爱国华商宣传团的海产品供应<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">商，这真的是他的幸运使然吗？<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">“<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">我们的产品首先给有关专家评估，然后我们投标。负责招标的中国国际研究中心，一致认可我们的产品比较出色。第二，海参、海产品我们一直做了<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">20<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">年，对市场销售、市场需求都有一定的研究。另外我们对质量的要求很严，所有产品要全部检验才销售上市。<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">” 
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　生活中，时不时有吃海产品中毒的事件见诸报端，而他们出售的干货海产品却从来没有发生中毒事件，<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> “<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">中毒跟水产品是养殖的有关，水受污染，很多养殖也没有采取管理措施。不过现在政府监管得好，也不大有中毒了。<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">”<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">曾瑞耐心解释道。<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">“<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">那你们的海产品是属于自己养殖的，还是去海里打捞的？<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">” 
 “<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">从海里打捞，天然的。而且干货整理再加工后要泡，海参要泡六七天，才能煮来吃，每一个程序都要几天加工，有一个循环的工作。另外我们的海产品一定要通过质检部门检验再推出市场，我们<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">20<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">年来一直是这样的。<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">”<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">曾瑞毫不含糊地回答。<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　作为跟着党的好政策一路走来的曾瑞，对质量问题有很清晰深刻的认识，<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">“<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">一直以来，我们都显得很明白，做事要齐全，首先你就要注意负责的态度，你在推荐的时候，让群众买回去吃，要把好质量关，把质量做好，赚钱是小事，我们要保护消费者利益，以消费者利益为贵，让他们买得放心，吃得安心。<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">”<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 黑体; mso-hansi-font-family: Calibri; mso-bidi-font-family: Tahoma; mso-bidi-font-size: 11.0pt; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">不管付出任何代价，都要将诚信进行到底 
<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Calibri; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Calibri; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　除了本身有一种坚持精神外，矢志不逾地注重诚信应该是曾瑞的企业能稳定蓬勃地发展到今天的另一个主要原因。<span lang="EN-US" style="FONT-SIZE: 10.5pt; FONT-FAMILY: Calibri; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 
<span style="FONT-SIZE: 10.5pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Calibri; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Calibri; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　曾瑞强调公司各方面都要诚信，“我们公司坚持守信经营，依法经营，不违反行业规范。我们时刻要有这个经营理念，没有这个经营理念<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">怎么做？要做大做强，就要把自己的企业、自己的信用度、自己的产品搞好，不给社会造成负面影响，像假奶粉、假酒什么的，给社会造成很多不和谐。尤其我觉得，电视有时候报道，说咱中国的出口产品，到了海关那儿被查住了，说质量不过关了，一旦有这样的新闻出来，我就感觉特别给国家丢面子，丢国家的形象。<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">” 
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　因为奉诚信若神明，曾瑞为之付出了不小的代价。<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　公司刚成立时，他们的信用度就有了良好的口碑，因此那时他们就享有先提贷后付款的特权。曾瑞认为信用是相互的，后来也同样对待从他这进货的客户，结果就出现了货到后款无法收回的情况。他回忆说：<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">“<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">这么多年了，这样的也有一两百万了。一两百万没有就没有了，但对于刚刚起步那时，也是很困难的了，不讲信用的人拿你钱，你讲信用，但是他不讲信用，很可恨。因此诚信的成本是相当高的。<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">” 
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">　　虽然遭遇别人的信用危机，曾瑞并没因此放弃初衷，他认为即使一个公司要破产了，也要首先保住信用。<span lang="EN-US" style="FONT-SIZE: 10pt; FONT-FAMILY: Verdana; mso-bidi-font-family: Tahoma; mso-fareast-font-family: 宋体; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">“<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA">按照中国经济快速发展，你不讲诚信，不推进诚信，会存在很多问题。很多成品、半成
<span style="FONT-SIZE: 10pt; FONT-FAMILY: 宋体; mso-hansi-font-family: Verdana; mso-bidi-font-family: Tahoma; mso-ascii-font-family: Verdana; mso-font-kerning: 1.0pt; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA"> 
品对人体有害，有些商家为了自己的利益，把那个东西推出去，这样的例子很多很多，我们为了经济的发展有一个美好的将来，不要有这样的现象把慈善当成自己的事业 
　　通过了解，我们发现，身兼多项社会职务的曾瑞从1993年开始参与捐款、扶贫、助学等慈善活动以来，就一直没有间断过，到现在已经参加了20多项大型慈善活动。 
　　“我们从1993年就开始做，像助学金，救助贫困家庭，<a target="_blank" href="http://www.sogou.com/sogoupedia?query=%CC%A8%B7%E7">台风</a>、海潮、南太平洋海潮带来的灾难救助等等一些活动，我们都积极参与。” 
　　对于一个几乎不在报刊、<a target="_blank" href="http://www.newasp.cn/">网络</a>等媒体露面的企业家来说，如此举动当然不可能是为了博取社会的眼球，给自己造什么声势，而对他来说是作为享受了国家政策实惠的民营企业家的一员发自内心要回报社会的一项义举。 
　　“我们有一个组织，是个体劳动者协会、私营企业协会，于今年8月10日举办了“助学·帮困·促和谐”百家帮扶献爱心活动，给115名有困难的个私协会会员家庭、考上大学的子女、社会孤寡老人、孤儿等发放资助金。这次活动主要是在我和另一位叫周贤钧的老板的倡导和资助下开展的，我感觉回报社会就要把社会的责任感担负起来，这是企业家义不容辞的职责。我们要有一种奉献精神，奉献精神值得我们钦佩，<a target="_blank" href="http://www.sogou.com/sogoupedia?query=%D6%B5%B5%C3">值得</a>我们赞赏，更值得我们学习。” 
 作为政协委员，这种对社会的责任感在他的身上体现得尤其强烈。“我个人认为，要负起社会的责任，一个是产品，保证产品的生产，保证消费者利益，这是一个责任；还有一个是政协委员，要担负一种责任，当然政协委员的责任就是参政议政，把社会的民意带到政府部门里面提意见的，这也是我们做政协委员的一个职责吧！”名是为了更好地承担社会责任，财富是国家的 
　　虽然曾瑞一直称自己是小企业，对那些社会职务他也一直谦称只是挂个名而已，但据我们的了解，他不但把企业做得很好，也在努力用行动扮演着各种社会职务的角色，大学讲座，搞文化、理论研究，参政议政……在他看来，拥有这些令人羡慕的社会职务对他来说，惟一的好处是让他能更充分地承担社会责任，多做一些有益的事情。 
　　谈到财富，他更加坦然，“老实说，财富是国家的金银，你自己能用多少？这钱，用是自己的，不用就是国家的。像李嘉诚先生，要捐自己的三分之一财产，对不对？我们以后赚了钱要向他学习。我们是小贡献，他是大贡献。

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	宋梁英豪商圈创始人 CIO
	王舒弘英豪商圈创始人 CEO
	艾畅环球华商协会副秘书长环球华商杂志社

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曾瑞:结缘大海带来不凡的人生

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